Arquitecto de Soluciones Tecnológicas y Digitales
Soluciones concretas, no tecnología por decorar. Web, automatización, IA, rescate de sistemas legacy.
The role
I don't sell code. I design the system that grows your business.
A Solution Architect is the person who sits between your business problem and the technology that solves it.
I do the diagnosis: what you need, what you don't, and why. No buzzwords, no over-engineering.
I deliver complete systems, turnkey, with clear metrics: time saved, sales recovered, errors eliminated.
I take over, simplify, and leave it documented so any technician can maintain it after I'm done.
Real problems
If any of this sounds familiar, I'm probably a good fit.
CRM, spreadsheets, paper forms, group chats, an ERP from 2014. I unify it in one place with clear dashboards and single sources.
→ Integration · Single source of truth · Dashboards
I automate lead capture, qualification, and follow-up with flows that run on their own. Your team only talks to the leads that are ready.
→ Automation · Lead routing · AI qualification
I rebuild it with a focus on conversion: speed, mobile-first, basic SEO, and payment integrations. I measure before and after.
→ Performance · Conversion · Mobile-first
I design specific integrations: chatbots, automatic classification, content generation, internal copilots. No 'AI for decoration' — only flows that save real hours.
→ Real AI integration · Measurable ROI
Your problem not in the list? Let's talk for 20 minutes and see if I can help.
Book a discovery callWhat I deliver
I work as a fractional technical lead or full project lead depending on what you need. Each engagement starts with a diagnosis — not a quote.
Before building anything, we see what you need, what you don't, and how much it costs. You get a 5-10 page document you can use to decide.
Internal platforms, client portals, automations. I build them, deliver them working, and document them so your team can own them.
If your current system is slow, expensive to maintain, or only your previous vendor understands it, I migrate it to a modern platform without stopping your operation.
I integrate AI in real processes: email classification, automatic responses, report generation, chatbots with your own knowledge base. Nothing 'AI for decoration'.
Selected work
A mix of real client engagements and typical scenarios I solve. Real cases will be added soon — these are honest examples of the kind of work I do.
Managed end-to-end delivery for Spain's Kit Digital program. Multidisciplinary team, quality standards, fixed timelines.
Result: +35% delivery speed, -40% post-launch incidents.
Replaced the manual response process with an automated lead capture, qualification, and routing flow. Integrated with the sales CRM.
Typical result: 0 lost leads, <2min response time, 3x more qualified meetings.
Rebuilt from WooCommerce to a headless platform. Mobile-first, 3s load time target, payment flow redesigned.
Typical result: 3x faster load, +40% mobile conversion, -25% cart abandonment.
Designed a flow connecting project tracking, hours, and invoicing. Zero spreadsheets, zero manual reconciliation.
Typical result: 12h/month freed, 0 human errors, same-day invoicing.
How I work
01 · Discovery
A 30-60 min call where you explain the problem, not the solution. I ask, I don't pitch.
02 · Diagnosis
I deliver a written diagnosis with 2-3 technical approaches, costs, timelines, and risks. You decide.
03 · Build
I work in 1-week sprints with visible deliveries. You see progress, not promises.
04 · Handover
I deliver, document, train your team, and stay 30 days for support. You're not hostage to me.
Let's start
Not the solution — the problem. I'll figure out the rest. I take on a small number of engagements per year to keep the quality high.